Let’s read in detail about the “Rishta Aunty” promotions that are going viral.
Careem Rishta Aunty Service Turns into Brand War
Other Companies Response to the Careem’s Rishta Aunty Service
Joy Cab
A Karachi based service, Joy Cab, has taken its moment to back lash at the top cab service of the nation – Careem. Joy Cab hits Careem from ‘Aunty Rishta’ to ‘Peak Factor’.
Uber
Uber, a US ride-hailing company and Careem’s rival in Pakistan, has directly replied to its Rishta Aunty service:
Travly
Travly is a Lahore based one stop ground transportation and logistics solutions. Travly’s response to Careem will definitely make you lungs-out-laugh by all means:
Blue Ex
Blue Ex even an online delivery service has also taken the Careem’s rishta service on its nerves and responded back to it with something more attractive tagline:
Some Social Media Response to the Careem’s Rishta Aunty Service
As per our observation and social media review, people did not like this rishta aunty thing. Here are some of the disappointed customer’s reviews we picked from Facebook:
Careem always introduces something new in market, but this is something very strange. Careem Naai, Careem Doctor etc, but this “Rishta Aunty” service has seriously taken a toll.
