Drew Kirchhoff, a video-sharing app Product Manager, revealed the development in an official statement, “Some of you might have discovered a longer video option on TikTok. We are excited to see how many people will continue to entertain and inspire in few more seconds, with all the ways that our community has redefined their expression in under 60 seconds”. Also Read: Here’s how Pakistan stands among the top 15 countries in crypto world
TikTok Expands the Video Duration from 60 Seconds to 3 Minutes
TikTok, a Chinese App owned by ByteDance is an extremely successful video App, it has allowed selected creators to experiment with the longer, three-minute format during the last few months. In the following weeks, according to Kirchhoff, soon TikTok will expand the option of making lengthy videos for everyone in the app. Three minutes videos have been being tested since last year from December. Also, users can easily access the videos of famous TikTok creators by scrolling, especially in categories like food & cooking. The expansion of TikTok videos from 60 secs to 3 minutes will help TikTok to compete with other major platforms like YouTube. This will also give the opportunity to short video-sharing platforms to get more popularity like Instagram Reels and YouTube shorts for short videos. Tiktok longer videos option is however restricted to selected users, soon this new addition will be available to everyone globally as it’s “coming in the next weeks” for everyone. Users will receive a notification when the 3-minute video feature will be enabled on the app. You may be also interested in: Sindh High Court Lifts Ban from TikTok After Assurance of Compliance
